How to calculate your freelance hourly rate (the honest way)

The mistake: dividing salary by 2,080

A full-time employee works about 2,080 hours a year, so it is tempting to divide your old salary by that. But freelancers pay their own taxes and expenses, take unpaid holidays, and spend a big share of every week on admin, sales and learning. That's work nobody pays you for directly.

The formula

Worked example

Take-home goal $60,000, tax 30%, expenses $6,000, 15% margin: revenue needed ≈ $105,471. With 44 weeks × 40 hours × 60% billable = 1,056 hours, the minimum rate is about $99.88/hour. Most people's first guess is far lower.

Then price the value, not the hour

Your hourly rate is a floor, not a price tag. For projects, estimate hours with a risk buffer, then offer three options so the client chooses how much value they want.

FAQ

What billable share is realistic?

Many solo freelancers bill 50–70% of their working hours. New freelancers who are still finding clients are often below 50%.

Should I show my hourly rate to clients?

For fixed-scope projects it's usually better to quote the outcome and a project price. Keep the hourly rate for extra rounds and change orders.

Proposal & Pricing Kit · $19

Three proposal templates, a 5-email follow-up sequence and a rate calculator that tells you your real minimum hourly rate.

See what's inside